MUMBAI:
Bollywood movie "Chennai Express", starring Shah Rukh Khan, has smashed
box office records in just 21 days since it opened to become the most
profitable movie in India, data showed Friday.
The film, which
has a typical Bollywood mix of action, romance and comedy, has
overtaken previous record-holder "3 Idiots" which appeared in 2009 to
collect at least 2.11 billion rupees ($30 million) domestically,
according to trade weekly Box Office India.
The co-producers of "Chennai Express", Disney UTV, put the figure at a slightly higher 2.18 billion rupees.
In
India, unlike Hollywood, there is no central data service for box
office takings so there is often a discrepancy in the figures, but both
estimates surpass the domestic collection of "3 Idiots", which made a
net total of 2.02 billion rupees.
"'Chennai Express' has broken
all records for domestic business and is still gong strong in its
theatrical run. A good film, good timing and good luck have contributed
to its success," Vajir Singh, editor of Box Office India,
He
said sales were buoyed by a number of public holidays in the first
three weeks of release and a strong promotion effort by superstar Khan.
Also
starring popular actress Deepika Padukone, the film tells the story of a
40-year-old man who gets embroiled in the dealings of a south Indian
don when he rescues his runaway daughter from thugs aboard the Chennai
Express train to southern India.
Directed by Rohit Shetty, the
film was released in more than 3,500 cinemas in India -- more than
double the number in which "3 Idiots" opened in 2009.
"We have
pushed the film across language barriers into regions like Bengal,
Andhra Pradesh and Kerala where Hindi is not the primary language. This
film has been appreciated by families and has a repeat audience," said
Gaurav Verma, director of Indian distributions at Disney UTV.
The
film may also break international Bollywood records. It is reportedly
the mostly widely released Bollywood film of all time, and has already
made $16.8 million abroad in gross box office collections, according to
the producers.
"3 Idiots", a coming-of-age comic-drama starring
Aamir Khan, collected $23.90 million abroad, according to Box Office
India, making it the Indian highest grosser abroad and overall.
In a recent interview with AFP, Shah Rukh Khan said he was not concerned with box office records.
"I cannot be going by that standard. I am the creative guy. I am an actor first and last, I don't think like that," he said.